Tele Sales Coordinator
The Tele Sales Coordinator is responsible for identifying, researching, qualifying, and converting potential merchants into sales-ready leads. The role acts as a frontline demand generation function, supporting Merchant Sales Professionals (MSPs) by securing qualified meetings and ensuring a strong and consistent pipeline of high-potential merchants.
Key Skills:
- Tele-sales, prospecting, and lead qualification.
- Quick and accurate merchant research.
- Familiarity with CRM and sales databases.
- Basic knowledge of payment solutions (advantage).
- Strong communication and persuasion.
- Structured, disciplined, results-oriented.
- Attention to detail and data accuracy.
- Comfortable with high-volume outbound calls.
- Works well with field sales teams.
- Tele-sales, prospecting, and lead qualification.
- Quick and accurate merchant research
- Familiarity with CRM and sales databases
- Basic knowledge of payment solutions (advantage)
Soft Skills
- Strong communication and persuasion.
- Structured, disciplined, results-oriented.
- Attention to detail and data accuracy.
- Comfortable with high-volume outbound calls.
- Works well with field sales teams.
Experience & Qualifications
- 1–3 years in tele-sales, lead generation, or sales coordination.
- B2B/merchant services/financial services/telecom experience (advantage).
- Diploma or degree in Business/Marketing (preferred).
KPIs
- New merchants identified.
- Qualified leads generated.
- Meetings secured for MSPs.
- Lead-to-meeting conversion rate.
- Data accuracy and database updates.
Key Duties:
1. Merchant Prospecting & Database Mining
- Identify potential merchants through multiple sources such as Yellow Pages, SME directories, Top Companies listings, industry associations, digital platforms, and offline publications.
- Build and maintain an accurate and structured merchant prospect database.
2. Merchant Research & Qualification
- Research merchant profiles to understand business model, size, industry, digital presence, and need for payment and value-added solutions.
- Use internal tools and portals (e.g. MNS or equivalent) to validate merchant eligibility, transaction potential, and operational readiness.
- Assess merchants against defined qualification criteria to confirm sales readiness.
3. Lead Conversion & Appointment Setting
- Make outbound calls and follow-ups to connect with identified prospects.
- Clearly communicate the value of the company’s merchant solutions.
- Convert qualified prospects into leads and schedule meetings for MSPs with proper qualification and clear objectives.
- Record call outcomes and manage follow-ups systematically.
4. Sales Support & Pipeline Management
- Maintain accurate records of prospects, leads, and meeting outcomes in Excel and shared systems.
- Track lead progress and ensure timely handover to MSPs.
- Support sales campaigns and targeted acquisition efforts.
- Share feedback with sales management on market trends, merchant objections, and lead quality.
5. Reporting & Performance Tracking
- Prepare regular reports on prospects identified, leads generated, meetings secured, and conversion ratios.
- Improve scripts, targeting, and qualification based on performance insights.
If you are agile and have a pioneering mindset, join a winning team so that we can evolve together.